Wes, an experienced event manager, utilises advanced analytics from CrowdSense to develop customised event strategies that enhance attendee engagement and build lasting connections.
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Brisbane is rapidly becoming one of the world’s most exciting sporting cities. Recently named Australia’s #1 Sporting City for 2025 and ranked 20th globally among the top 100 international sporting cities by the Brisbane Economic Development Agency, the city is proving it has the passion, infrastructure, and innovation to host world-class events.
As Juliet Alabaster, COO of Brisbane Economic Development Agency, notes:
“Already this year, Brisbane has welcomed hundreds of thousands of fans to premier sporting events including the British & Irish Lions Rugby Tour, the NRL Magic Round Brisbane, the Brisbane Cycling Festival, and both NRL and NRLW State of Origin games.”
At CrowdSense, we’re proud to be part of this success story. Working alongside major event organizers such as AusCycling and the Brisbane Cycling Festival, we’ve delivered crowd analytics and post-event recommendations that drive real results. In fact, since beginning our collaboration in 2024, the Brisbane Cycling Festival has seen a 37.5% increase in attendance in 2025 after adopting our insights.
Our technology provides more than just numbers. From people and vehicle counting to space occupancy analysis, dynamic queue monitoring, and interactive heat maps, we deliver the insights that help organizers make better decisions in real time. Whether it’s optimizing entry and exit flows, reducing concession wait times, or improving seating and space utilization, we give event teams the tools to create safer, smoother, and more enjoyable experiences.
With the 2032 Olympic Games on the horizon, Brisbane is setting the standard for how major sporting events should be managed and experienced. Technology partners like CrowdSense are playing a critical role in ensuring every event is not only operationally efficient but also unforgettable for fans and athletes alike.
As Brisbane continues to attract global attention, our mission remains clear: to transform data into action and help shape the future of live events. Together with Brisbane’s incredible sporting community, we’re ensuring every event is more successful than the last.
