Festivals & Activations

Safer Crowds, Smarter Activations

From multi-stage festivals to pop-up brand activations, CrowdSense reveals how people move through and engage with your space in real time — improving safety, experience and ROI.

Crowd flow analytics at an event entrance
Why CrowdSense

Built for the Realities of Live Events

Live environments are dense, dynamic and high-stakes. CrowdSense gives organisers and partners a shared, real-time picture of what’s happening on the ground.

Crowd Safety & Flow

Monitor real-time occupancy, queue lengths and movement across zones so your operations team can act before congestion becomes a risk.

Activation ROI

Quantify how brand activations, stages and sponsor zones perform — conversion, dwell and repeat engagement that prove value to partners.

Programming Insight

See how traffic responds to set times, headliners and key moments, so you can plan layout, staffing and programming with evidence.

Metrics

Measure What Drives the Experience

The same rigorous measures across every stage, gate and activation zone.

Conversion Rate

Understand not just how effective your experience is at converting passers-by into engaged visitors, but what’s driving those conversions.

Dwell Time

How long do visitors spend with your experience? Optimise your layout to encourage longer, more meaningful dwell.

Repeat Visits

How does the experience differ for first-time visitors versus returners? Understanding behaviour over time lets you hone its effectiveness.

Traffic Over Time

Identify patterns in traffic around key programming moments, marketing initiatives, weather, event type and day of the week.

Season-Long Measurement

Season-Long Measurement for Festivals & Tours

Bring consistent measurement to a full season or tour with ease.

  1. 01

    Build Your Campaign

    Work with our team of experts to plan out your season of events inside the Pulse platform.

  2. 02

    Execute Your Events

    With the support of our team and a full-service suite of client tools, we help ensure the frictionless execution of your measurement campaign.

  3. 03

    Analyse With Pulse

    Using Pulse’s built-in comparison tools, review performance and analyse trends across assets, brand categories, event types and more.

  4. 04

    Refine Your Strategy

    Compare your results to industry benchmarks and improve asset placement, the consumer journey and messaging to drive additional engagement.

Ways to Buy

Measurement That Works for You

Whether it’s a single weekend festival or a 27-stop tour, choose the model that fits the scale and ambition of your event.

Maximum Flexibility

Credits

The Credits model gives you maximum flexibility over how and when you deploy hardware. With Standard and Premium options, you control the granularity and breadth of metrics needed to maximise your measurement.

Bespoke Solutions

On-Demand

For large-scale, bespoke events that need customised reporting and on-site deployment, On-Demand unlocks tailored reporting and white-glove service to ensure every measurement objective is met.

Year-Round Measurement

Always-On

For retail spaces and long-term or permanent installations, Always-On gives you access to the full CrowdSense suite of metrics with mechanisms for continuous, long-term reporting.

Measure Your Next Festival or Activation

Take advantage of this opportunity to explore our platform.

CrowdSense analytics dashboard